Incivility project post #2: retail political communication and email traffic

Just a quick, intermediate post on a very small part of the research going into my book on the Internet, political communication and incivility. 

One of the things that some interviewees told me about their work in moderating websites and working for politicians was the difficulty presented by the sheer volume of digital communication – especially email –  that comes their way. The pace and amount of communication was, for many, more of a worry than tone, even when the really abusive stuff is taken into account. Successive waves of information technologies have enormously expanded the burden on frontline workers in political and media institutions. 

This is representative of a relatively unexplored and often unacknowledged dimension of political communication that has expanded rapidly in the digital era, starting long before more heralded developments in political campaigning. A lot of research in political communication has concentrated either on the relationship between media and politicians, or on one version of another of effects research – for example the persuasive effectiveness of campaign messaging or media coverage on voters. (There are many notable and noble exceptions to this, of course).

I’ve started using the term retail political communication to distinguish the area of work my interviewees have led me to think more about . Funnily enough, it’s a form of work that politicians and higher profile journalists are extensively shielded from by their staff. The workers I spoke to are the ones who have to cope with the massive amounts of material which now come back at politicians and media outlets from digitally-equipped citizens and audiences. Retail political communication is where the biggest changes (and to my mind crises) in liberal-democratic political communication systems are playing out. It’s a term which I’ll explicate further elsewhere but that gives some of the picture. 

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Research without grants

I have just come to the end of my field work for the incivility project I mentioned in the last post. This research has been self-funded – that is, I received no money from outside sources, and I paid all of the project’s expenses with my own salary. It hasn’t been desk research, either. I’ve done face to face interviews in Brisbane, Sydney, Canberra and Melbourne, and spent weeks away from home as a result.

I’m not asking for a medal – mainly I’m posting about this because I don’t often hear academic colleagues in Australia talking about self-funded research. People talk a lot about the difficulties of getting ARC funding, and even more about the pressure that universities put on academics over funding applications, but there’s less about projects that don’t use or need additional government assistance.

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The Incivility Project – First Thoughts – Agonism and Affect Sinks

For at least the past year and a half, I’ve been thinking hard about the relationship between political incivility and digital communication networks. (That’s partly what led me into the collaborative journal special issue on trolling). It’s hard to wade into this area without taking one of a few fairly predictable normative positions – where, as Susan Herbst points out, “things are worse” or “they have ever been thus and stop whining” are no less common for being practically unverifiable.

Ungrounded reflection tends to lead most quickly in these normative directions. I knew I had to talk to people, and what’s more I wanted to. At first I was drawn to celebrity – Press Gallery journalists and federal politicians. But then I worked out that people in those positions are actually partly sheltered from the most dramatic effects of the changes that have occurred in political communication concurrently with the mass uptake of Internet technologies and, more recently, social media.

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Leading indicators

The central problem taken up by the body of scholarship reviewed in this Kevin Drum post is not lead poisoning. It is order. Nevin’s 2000 paper defines a preoccupation with public order (whose absence is registered as violent crime) and private or domestic order (whose absence is detected in the form of unwed marriage conception). The effects of lead as a neurotoxin – which are undeniably real – are not considered except insofar as they have a bearing on this problem of order, or are part of a causal chain leading to these forms of disorder.

Disorder as a problem in the management of populations is the only way we can understand rape or murder and unwed pregnancy as being relevantly similar qua foci of a study, or a discipline. Nevin conceptually gathers them as “undesirable behaviours”. Unwed conception is present because of established conventions in criminology (i.e. it has been produced as a social pathology – a sign of poor impulse control – in the literature Nevin refers to.) But we shouldn’t forget to ask the basic question: “undesirable for whom?” Whose interests are most apparent in defining departures from normative-but-contingent family structures by adult women (Nevin includes women 20-24) as deviant? Who are we controlling our impulses for? In defining the heterosexual marriage as the default state for children to be concieved in? In defining conceptions outside this state as equivalent in certain respects to a crime?

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The Facebook copyright meme and the “omnicompetent user”.

People were extensively mocked in the last fortnight for copying and pasting this text to their Facebook walls:

In response to the new Facebook guidelines, I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, professional photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above my written consent is needed at all times!

The people doing the mocking positioned themselves as knowing, savvy Internet users who realised, unlike the copypasta sheeple, that this was ineffectual as protection for their uploaded materials. (This despite legal opinions which offered that it may in fact have some force).

The scorn is a neat way of ignoring what the widespread sharing of this text reveals – a systematic confusion among Facebook users about their rights. This is a collective failure to appreciate what’s at stake in uploading materials to social media services. Individualising the blame for this actually works to absolve companies like Facebook, whose terms and conditions shift so often, and so rapidly, that even relatively sophisticated users can find it difficult to keep up. People are relying on their friends for information on changes to Facebook’s terms of service because they find reliable, authentic information difficult to come by.

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Twitter and academic professionalism – for Pre-Fix at #CSAA2012

(I’ve been asked to speak about social media and academic careers to the Pre-Fix event at the CSAA conference. In the post that follows I’ve chosen to speak almost exclusively about Twitter, for various reasons, not least I think because my presence on Twitter is the reason the organisers asked me. But in comments and questions at the event I am happy to discuss the many other platforms I spend too much time on.)

People close to me – people whom I love and respect – have assured me that I come across as a massive jerk on Twitter. And when I read back over my feed I realise that they are absolutely correct. I obsessively tweet about mundane topics – for example national politics – in a way that adds little value or insight. I unattractively flaunt my membership in various online cliques and in-groups. My linking behaviour reveals middlebrow reading habits, conventional opinions and a pedestrian sensibility. In discussion, I make superficial and tendentious arguments. Only rarely do I talk about my scholarly work in a way that’s informative, as opposed to self-promotional. And on Twitter, as now, I am constantly talking about myself.

I could protest that my on-Twitter persona is different to the “real me”. But you’re all too sophisticated to believe that there is a “real me” apart from the succession of performances I mount in various contexts. I might say instead that my Twitter feed is a particularly unattractive performance of my self. But maybe it’s just the only one of its kind that’s conveniently archived and open to evaluation. We come to social media in various, transitory frames of mind – various chat applications ask us to foreground our “current mood”, and Facebook and Twitter are hardly less explicit in offering that imperative – but I feel like my Twitter performance is generally improvisatory rather than studied. So it’s possible that I’m a jerk across a range of contexts and it’s just that I don’t currently have the resources to understand that. Either way I’ve managed to create an unpleasant impression of myself in the minds of some people who matter to me. And yet I have attracted 3,684 followers, most of whom I don’t know, whether IRL or in more mediated ways. It’s an above average follower count, although there are Australian academics with more. But I suspect it’s partly that number, and partly that I’ve been on Twitter for five years, and various online forums for years before that, and maybe because I’ve published research on how others use Twitter that I have been asked to talk with postgrads and ECRs about it today.

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Walking and chewing gum

I’m choosing shut up and listen when it comes to the debate as to what qualifies as misogyny or sexism in our public speech and behaviour in Australia. I assume that my women friends, colleagues and comrades will have far more enlightening things to say on that score then me. If this is a teaching moment, the place for men is not at the lectern.

There is one thing that I feel the need to jump in on, though, and that’s the odd “debate” about the sincerity or otherwise of the Prime Minister’s parliamentary attack on Tony Abbott.

There’s a notion that these remarks were simply intended to defuse a political attack on the government via the speaker, and that they can therefore be dismissed as insincere, even cynical. This idea has been prevalent in the Press Gallery’s coverage of Tuesday’s events, but we can find it elsewhere.

The people who say this tend to be ostentatiously performing their own political savviness. But that performance is rather undone by the rather naive underlying assumption that a piece of political rhetoric can’t function in a number of different ways.

There’s no doubt that this was intended to rob the Coalition’s parliamentary attack on the Speaker of some momentum. Equally, I don’t think it’s possible to watch the speech and not see that Gillard’s remarks are deeply felt, and that what she sees as Tony Abbott’s sexism really does bother her. As a lifelong political feminist, why wouldn’t it?

So the speech has value as a parliamentary tactic, and possibly also some strategic value: it’s part of an effort to frame Abbott as a misogynist, and you never know, it might get him to modify the tone of the personal attacks he makes on the Prime Minister. But I imagine it made her feel pretty good to get it off her chest at the same time. Again, why wouldn’t it?

Political scientist Susan Herbst’s excellent book Rude Democracy shows how incivility and calls for civility can both be “strategic assets” to be used in political talk. She analyses speeches by Barack Obama and Sarah Palin to show how if we cease viewing civility and incivility in a purely normative manner, we can can see the part they play in the political cut and thrust. But work like Herbst’s is not the kind of easy cynicism we’ve seen in recent days – it enriches our view of the nature of political speech. Rather than insisting that the essence of politics is deception, it shows that, like most human activities, political communication is complicated and multidimensional. Speeches like Gillard’s have tactical and strategic dimensions, but at the same time they seek to establish or reinforce norms. They can also carry a significant affective charge for a broader audience. That Gillard’s did is evidenced by the response to it.

All political communication has multiple audiences, and good communicators will be able to address several at once. Gillard made the coalition look pretty sheepish, probably put some fire in the belly of her colleagues, and for a while it looked like she might have contributed to Peter Slipper keeping his job. But this particular speech had qualities that have found a global audience, and one of those qualities was its obviously sincere anger about the constant drip of gendered insults flowing the Prime Minister’s way. Women everywhere, and not just women, could relate to Gillard’s anger.

Politics has an affective dimension. The really naive view is the one that says that political speech never draws on genuine emotions, and is only ever a move in the game. Unlike some journalists, politicians like Julia Gillard can often walk and chew gum at the same time.

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Fairfax and Finkelstein

The Finkelstein Report earlier this year:

In considering the current state of the press in Australia, the Inquiry has given considerations to not only the submissions received but also to an extensive range of other local and international evidence. From this information the Inquiry has concluded that, despite the intense pressures facing it, the Australian press is in no immediate danger of collapsing. The main media companies appear to be reasonably capable of dealing with the pressures facing them at least over the medium term. Nonetheless, some potential pressure points are becoming evident.

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The Global Mail: an inside job.

This might seem like wisdom after the event. But I’ve actually been mulling over these thoughts on The Global Mail for a while. My reluctance to criticise the site until now, after it has lost its inaugural editor, might have had something with the hostile reception the site got on its first day. There were a lot of comments then on the side-scrolling design, adding to which seemed redundant. I decided to leave off, and just haven’t had a chance to say my piece until now. (and yes, hello blog, I promise to try not to neglect you). From the outset, let it be clear that I wish the next iteration of the GM all the best, and I write from a sense of frustration that a well-resourced new entrant has fallen so flat, so quickly. I write from a sense of disappointment, given the excitement I felt before the launch.

My problem wasn’t the side-scrolling design as such. It was more the way that this design combined with other features of the site, and the content, to suggest that the Global Mail was only reluctantly an online enterprise.

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Menzies House’s campaigns against Aboriginal Australians.

What do these two Menzies House campaigns have in common?

It’s not support for the principles around freedom of political expression. Menzies House only extends that support to Bolt. It’s not about demanding that limits be placed on political action or expression. Menzies House only wants that to happen in respect of the Tent Embassy. And it’s clearly not good banner design.

What the campaigns have in common is (1) their crude and lazy opportunism; and (2) that they are both targeted at Aboriginal Australians. The first supports Bolt’s right to make loaded calls about other people’s racial identity. The second seeks to end the right of Aboriginal people to continue a long-standing political protest. They share a basis in a rudimentary understanding that resentments about Aboriginal people are easily awakened and exploited in some parts of the community.

All political groups make choices about how to allocate their scarce resources, how to communicate in a way that activates their supporters, and where they should best try to channel their energies. Faced with all of the issues of interest to conservatives and libertarians in contemporary Australia, Menzies House have initiated two campaigns in succession that target Aboriginal people.

What words should we use to describe such an organisation, and the people who direct it?

Cynically exploiting racial divisions is something that American conservatives are historically quite comfortable with, and rather good at, too.

Tim Andrews, the founder of Menzies House, and one of those responsible for these campaigns, is apparently based in the US, doing political jobs. He describes himself on his own blog as a “classical liberal” – perhaps, while he is in America, he is learning how to throw red meat to the worst of the conservative base, the better to apply such techniques when he returns to Australia.

You may remember Andrews as the political genius who posted a bunch of pictures of “hot young liberal” women online, and then seemed uncommonly surprised when he drew some fire as a result.

Do remember the name, if only to make sure that you and other people you know always associate it with stunts and campaigns like these, wherever his future career might take him. If he’s what passes for a rising star on the right of Australian politics, we probably have lots more divisive, racially coded campaigning to look forward to in the future.

It would be far too much to ask that senior conservative politicians tell people like Andrews to pull their heads in. Indeed, people like Cory Bernardi proudly associate themselves with Menzies House, its campaigns, and its frequently (though inadvertently) amusing content. A sign, perhaps, that Senator Bernardi himself sees the value in divisive campaigning of this nature.

Meanwhile, we should be sure to understand Menzies House for the kind of organisation it really is. And we should see the people who initiate campaigns like this for what they are, too.

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